Our E-commerce Data & Growth Solution
01
Data Collection & Compliance
- Ecommerce Tracking Audit: Identify issues in your data layer, GTM implementation, GA4 setup, and cookie configuration to ensure accurate tracking.
- Ecommerce Measurement Plan: Strategically define and implement the right data collection for products, cart behavior, checkouts, and customer journeys.
- Privacy Compliance Audit: Ensure GDPR/CCPA compliance for global sales.
- Consent Management: Maximize opt-ins while staying compliant.
02
Advanced Tracking & Attribution
- Server-Side Tracking: Capture 100% of transactions (no more ad-blocker losses).
- Measurement Framework: Accurately attribute sales to ads, emails, and promotions.
- Offline Data Integration: Sync in-store, call center, and marketplace sales.
03
Customer Insights & Personalization
- Custom Dashboards: Real-time performance tracking by product, campaign, and audience.
- Advanced Data Analysis: Uncover hidden patterns in customer behavior and sales trends.
- Analytics Audience Framework: Build high-value customer segments based on purchase behavior.
- CDP Audience Framework: Create unified customer profiles for omnichannel personalization and activation.
- Data-Driven Strategy: Develop targeted marketing campaigns based on what your data is telling you.
- Value-Based Bidding: Optimize Google/Meta ads for profit, not just revenue.
04
Scalable Growth Strategy
- E-commerce Growth Roadmap: A step-by-step plan to increase AOV, retention, and CLV.
- In-Housing Support & Training: Empower your team to own data-driven growth
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Why Helix Growth?
Optimize ad spend based on real profit, not vanity metrics.
Sell globally without legal risks.
Track from first click to repeat purchases.