About Us

Disconnected tools

Data lives in silos across disconnected systems

Reporting is unreliable

Manual processes lead to errors and inconsistent metrics

Marketing data doesn't match

Platforms report different numbers and attribution is unclear

Decisions lack context

Teams operate on incomplete information without full visibility

How we work differently

We're not just consultants. We're technical partners who build systems, not slide decks.

Embedded partner

We work directly with your team to understand how your business actually operates; not just what tools you use

Systems thinking

We design infrastructure based on your workflows, not off-the-shelf templates or generic best practices.

Build, not advise

We implement end-to-end systems with code, pipelines, and automation.

Founded by Jade and Jordan Arenstein

A combination of strategic thinking and technical implementation

Jade Arenstein

Co-founder

Strategy and systems design. Focused on understanding business operations and designing data infrastructure that aligns with how companies actually work.

Jordan Arenstein

Co-founder

Engineering and implementation. Builds data pipelines, tracking systems, and automation infrastructure that turns design into working systems.

Why we exist

Businesses outgrow their systems faster than they realize. What works at $1M in revenue breaks at $5M. Marketing analytics that made sense with two channels becomes unreliable with ten. Growth creates complexity. With more tools, data and teams without the infrastructure to connect it all, you end up with disconnected systems that slow you down instead of powering you forward.

We exist because most companies don't need another analytics dashboard or reporting tool. They need someone to build the underlying systems that make reliable data, automation, and better decision-making possible.