Why Move Marketing In-House?

Cost Efficiency: Reduce long-term agency fees and reinvest savings into high-ROI activities.
Full Transparency: Own your data, strategies, and tech stack. No more black-box reporting.
Faster Execution: Eliminate back-and-forth with external teams and move at the speed of your business.
Better Alignment: Build a team 100% focused on your goals, culture, and customers.
How We Help You Succeed with In-Housing
Strategic Roadmap
We assess your needs and design a custom in-housing plan (full, hybrid, or co-sourced).
Talent & Training
Recruit, train, and upskill your team with the latest digital marketing expertise.
Tech Stack Setup
Implement the right tools (analytics, automation, CRM etc.) for seamless operations.
Process Optimization
Build agile workflows to maximize efficiency and performance.
Our Method
01
Assess & Strategize
Lay the foundation for a seamless transition
Before building your team, we diagnose your current marketing ecosystem to create a tailored roadmap.
What We Do:
- Audit existing agency relationships, tech stack, and internal capabilities
- Define the optimal in-house model (full, hybrid, or co-sourced)
- Identify cost-saving opportunities and ROI benchmarks
- Align stakeholders on KPIs and transition timelines
Why It Matters:
Skipping this step leads to talent gaps, tool redundancies, or misaligned goals.
02
Build & Train
Assemble your A-team and equip them for success
We help you recruit, onboard, and upskill talent while implementing the right tools and processes.
What We Do:
- Talent Solutions: Hire full-time roles, fractional experts, or train existing staff
- Tech Stack Setup: Deploy analytics, automation, and collaboration tools (e.g., GA4, HubSpot, Asana)
- Knowledge Transfer: Document agency workflows and train your team on best practices
- Governance Framework: Establish workflows, approval chains, and reporting standards
Why It Matters:
78% of failed in-housing efforts stem from inadequate training or tools (Gartner)
03
Optimize & Scale
Refine performance and future-proof your team
We ensure long-term success with ongoing support and iterative improvements.
What We Do:
- Run performance sprints to refine campaigns and workflows
- Introduce advanced tactics (AI, predictive analytics, agile marketing)
- Provide leadership coaching for in-house managers
- Quarterly health checks to adapt to growth or market shift
Why It Matters:
In-house teams that continuously optimize see 2-3X higher ROI than static setups (Forrester).
Get a Free Consultation Today!
Why Helix Growth?
We’ve helped brands across industries successfully bring marketing in-house.
Whether you need full in-housing support or a hybrid agency/in-house blend, we adapt.
We don’t just set you up, we ensure your team thrives with continuous training and optimization.