Why You Need Server-Side Tracking

Server-side Tracking

Signs Your Business Needs It:

  • Your analytics show mysterious traffic drops (iOS/Safari users disappearing)
  • Meta/Google Ads report different conversions than your CRM
  • You’re overpaying for bot traffic due to faulty tracking
  • You need better data privacy compliance (GDPR/CCPA)

What You’re Losing Without Server-side Tracking:

  • Inaccurate reporting: Missing 20-40% of conversions from iOS users
  • Wasted ad spend: Optimizing campaigns with flawed data
  • Platform limitations: Browser restrictions crippling pixels

Our Server-Side Tracking Implementation

01

Assessment & Architecture


  • Audit your current tracking setup (GA4, Meta, TikTok, etc.)
  • Design a custom server-side data layer for your stack
  • Map key user journeys needing reliable tracking

02

Technical Implementation


  • Deploy Google Tag Manager Server-Side (or alternative)
  • Configure first-party data collection (your domain, not third-party)
  • Set up cross-domain tracking and conversion APIs

03

Validation & Optimization


  • Test data accuracy against client-side tracking
  • Monitor data loss reduction (especially iOS traffic)
  • Optimize for privacy compliance (zero third-party cookies)

Deliverables You’ll Receive With Our Server-Side Tracking Service

Reliable Data Collection

  • Accurate conversion tracking (even with ITP/ad blockers)
  • Reduced bot traffic in reports
  • Unified data across platforms

Technical Deliverables

  • Fully configured server container (GTM/other)
  • Conversion API integrations (Meta, Google, TikTok)
  • Data flow documentation for your team

Performance Gains

  • "Recovered 28% of lost iOS conversions post-implementation."
  • "Reduced Meta ad CPA by 22% with accurate tracking."
  • "Eliminated 90% of bot traffic skewing analytics."

Get a Free Consultation Today!

Let's Talk

Why Helix Growth for Server-side Tracking?

We bridge the gap between IT and marketing teams.

Compliant with GDPRCCPA, and cookieless future requirements.

Specialized in GTM Server-SideMeta CAPI, and Google Ads API.

Post-launch monitoring and adjustments.

Platforms We Work With

Privacy Preference Center