Why You Need Server-Side Tracking

Signs Your Business Needs It:
- Your analytics show mysterious traffic drops (iOS/Safari users disappearing)
- Meta/Google Ads report different conversions than your CRM
- You’re overpaying for bot traffic due to faulty tracking
- You need better data privacy compliance (GDPR/CCPA)
What You’re Losing Without Server-side Tracking:
- Inaccurate reporting: Missing 20-40% of conversions from iOS users
- Wasted ad spend: Optimizing campaigns with flawed data
- Platform limitations: Browser restrictions crippling pixels
Our Server-Side Tracking Implementation
01
Assessment & Architecture
- Audit your current tracking setup (GA4, Meta, TikTok, etc.)
- Design a custom server-side data layer for your stack
- Map key user journeys needing reliable tracking
02
Technical Implementation
- Deploy Google Tag Manager Server-Side (or alternative)
- Configure first-party data collection (your domain, not third-party)
- Set up cross-domain tracking and conversion APIs
03
Validation & Optimization
- Test data accuracy against client-side tracking
- Monitor data loss reduction (especially iOS traffic)
- Optimize for privacy compliance (zero third-party cookies)
Deliverables You’ll Receive With Our Server-Side Tracking Service
Reliable Data Collection
Accurate conversion tracking (even with ITP/ad blockers) Reduced bot traffic in reports Unified data across platforms
Technical Deliverables
Fully configured server container (GTM/other) Conversion API integrations (Meta, Google, TikTok) Data flow documentation for your team
Performance Gains
"Recovered 28% of lost iOS conversions post-implementation." "Reduced Meta ad CPA by 22% with accurate tracking." "Eliminated 90% of bot traffic skewing analytics."
Get a Free Consultation Today!
Why Helix Growth for Server-side Tracking?
Post-launch monitoring and adjustments.