Why Marketing Teams Need This Audit

Privacy Compliance Audit

Warning Signs You’re at Risk:

  • You use Google Ads and Meta Pixels, Google Analytics, or other trackers without proper consent
  • Your website collects emails or personal data through forms
  • You retarget ads but aren’t sure if your audience consented
  • You’ve never audited what data your CRM or CDP stores and if proper consent was given

What Non-Compliance Costs Your Marketing:

  • Ad platform restrictions (Meta/Google block non-compliant tracking)
  • Risk of regulatory fines (up to €20M under GDPR)
  • Loss of customer trust (87% of users avoid brands with privacy concerns)

Our 3-Phase Audit Approach

01

Data Mapping & Risk Assessment


  • Inventory all data collection points (forms, cookies, CRMs, etc.)
    • Scan all cookies, pixels, and scripts (GA4, Meta, TikTok, hard coded tags etc.)
    • Verify consent banners actually block tracking before approval and post opt-out
  • Identify high-risk areas (e.g., sensitive data, third-party sharing)

02

Compliance Gap Analysis


  • Check  data collection against GDPR, CCPA, PIPEDA, and other regulations
  • Test consent banners, cookie policies, and DSAR processes
  • Review privacy policies against privacy laws

03

Actionable Remediation Plan


  • Prioritized fixes (critical → recommended)
  • Developer-ready implementation specs
  • Employee training materials
    • Consent Management Governance
    • Tracking compliant data without a huge impact on media

Deliverables You’ll Receive

Comprehensive Audit Report

  • Risk Summary: Compliance status for cookies, tracking, and data collection
  • Urgency Ranking: Critical vs. recommended fixes
  • Technical Action Plan: How to adjust tags, scripts, and forms

Documentation

  • Privacy policy updates

  • Cookie consent banner configurations

Update to Consent Mode (Optional)

  • Correct Implementation of Consent Mode
  • Cookie Classification
  • Quality Assurance and Data Validation

🚫 What We Don't Do

  • Provide legal advice or draft policies (we’ll flag issues for your lawyers)
  • Cover HR or internal data (we focus on marketing and customer data)

Get a Free Consultation Today!

Let's Talk

Why Helix Growth?

We understand how to balance legal compliance with marketing requirements.

We test what actually happens with your data, not just paperwork.

Deep knowledge of the privacy requirements for Google, Meta, Shopify, Salesforce, HubSpot, and more.

Audit completed in 2 weeks, with clear next steps.

Platforms We Work With

Privacy Preference Center