Why Marketing Teams Need This Audit
Warning Signs You’re at Risk:
- You use Google Ads and Meta Pixels, Google Analytics, or other trackers without proper consent
- Your website collects emails or personal data through forms
- You retarget ads but aren’t sure if your audience consented
- You’ve never audited what data your CRM or CDP stores and if proper consent was given
What Non-Compliance Costs Your Marketing:
- Ad platform restrictions (Meta/Google block non-compliant tracking)
- Risk of regulatory fines (up to €20M under GDPR)
- Loss of customer trust (87% of users avoid brands with privacy concerns)
Our 3-Phase Audit Approach
01
Data Mapping & Risk Assessment
- Inventory all data collection points (forms, cookies, CRMs, etc.)
- Scan all cookies, pixels, and scripts (GA4, Meta, TikTok, hard coded tags etc.)
- Verify consent banners actually block tracking before approval and post opt-out
- Identify high-risk areas (e.g., sensitive data, third-party sharing)
03
Actionable Remediation Plan
- Prioritized fixes (critical → recommended)
- Developer-ready implementation specs
- Employee training materials
- Consent Management Governance
- Tracking compliant data without a huge impact on media
Deliverables You’ll Receive
Comprehensive Audit Report
Risk Summary: Compliance status for cookies, tracking, and data collection Urgency Ranking: Critical vs. recommended fixes Technical Action Plan: How to adjust tags, scripts, and forms
Documentation
Privacy policy updates
Cookie consent banner configurations
Update to Consent Mode (Optional)
Correct Implementation of Consent Mode Cookie Classification Quality Assurance and Data Validation
🚫 What We Don't Do
Provide legal advice or draft policies (we’ll flag issues for your lawyers) Cover HR or internal data (we focus on marketing and customer data)
Get a Free Consultation Today!
Why Helix Growth?
We understand how to balance legal compliance with marketing requirements.
Deep knowledge of the privacy requirements for Google, Meta, Shopify, Salesforce, HubSpot, and more.
Audit completed in 2 weeks, with clear next steps.