Why You Need a Measurement Plan
Warning Signs You’re Measuring Wrong:
- Your reports show engagement but can’t prove revenue impact
- Different teams use conflicting success metrics
- You’ve added new channels but aren’t comparing them fairly
- Leadership questions marketing’s contribution
What Poor Measurement Costs You:
- Misallocated budgets (funding what looks good vs. what drives profit)
- Missed opportunities (underinvesting in high-value channels)
- Strategy paralysis (no clear direction for optimization)
Our Approach: The Growth-Aligned Framework
01
Diagnose Business Goals
- Workshop with stakeholders to identify true north metrics (revenue, LTV, margin)
- Map customer journeys to pinpoint decisive moments
- Audit Existing Implementation to Identify Gaps
02
Design Your Metric Hierarchy
- Business Outcomes (The “Why”): What keeps your CEO up at night
- Marketing Drivers (The “How”): Programs that directly influence outcomes
- User Behavior (The “What”): Actions that predict future success
03
Build Your Measurement Plan
Document measurement approach:
- Technical Documentation of Events that we will track aligned to Business Goals and Requirements and Metric Hierachy (includes tags, triggers and variables)
- Data Layer code required to track events
- Quality Assurance Documentation
Deliverables You’ll Receive with a Measurement Plan
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Why Clients Choose Us for a Measurement Plan
Optional quarterly metric reviews to adapt to growth.
Platforms We Work With
