Why You Need a Measurement Framework
Signs Your Current Approach Is Failing You:
- Your reports show activity (likes, opens, clicks) but not impact
- Different teams use conflicting metrics to define “success”
- You struggle to justify marketing spend to finance teams
- New channels get added without clear performance benchmarks
What Poor Measurement Costs You:
- Wasted budget on tactics that don’t move the needle
- Missed opportunities to scale what actually works
- Internal friction when teams can’t agree on priorities
Our Approach: The Helix Growth Measurement Framework
01
Define Business and Marketing Outcomes (The "Why")
We host a workshop with your leadership and marketing teams to identify:
- Short term and long term business goals: e.g. increase revenue by x%, increase profit to x, increase customer lifetime value by x etc.
- Leading indicators of growth (e.g., pipeline velocity, repeat purchase rate)
- Marketing goals for the year e.g. acquire customers at a CAC of x, improve brand recognition etc.
02
Map Digital Marketing Drivers Across the Funnel (The "How")
After the workshop, we work with your digital team to connect digital marketing activities across the funnel to business and marketing outcomes.
This ensures that every activity executed by your team ultimately drives the business forward.
03
Report On What Drives Success (The "What")
We provide you with a live dashboard to monitor performance against the metrics we identified. This allows us to see what is driving success, so your performance team/s can continue to optimize towards business goals.
Deliverables You’ll Receive
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Why Clients Choose Us
We start with your P&L, not vanity metrics.
Optional quarterly reviews to refine as you grow.
Platforms We Work With
