Why You Need A Measurement Audit
Warning Signs You Need A Measurement Audit:
- You don’t trust your data and don’t feel confident using it to make decisions
- Conversions mysteriously drop (but sales/leads don’t)
- “Direct traffic” claims credit for 50%+ of results
- Your team argues over which reports to believe
- You’ve never tested if tags fire correctly
What Bad Data Costs You:
- Wasted ad spend (optimizing to wrong conversions)
- Missed opportunities (invisible customer behaviors)
- Strategy and decision paralysis (no trust in insights)
Our Method
01
Technical Deep Dive
- Analytics: Review your Analytics Account for gaps in data, missed best practices, poor governance and incorrect settings
- Tag Management: Test every tag, trigger, and event in your Tag Manager Container
- Identify missing, duplicate, or misfiring tags (e.g., 62% of forms not tracked)
- Data Layer: Check your Data Layer configuration and identify any gaps or errors
- Cookie Compliance: Review your consent mode settings and hard-coded tags for Cookie Compliance
02
Detailed Audit Report
- Audit report showing you exactly what is wrong and how to fix it
- Identify and highlight blind spots in customer journeys
03
Prioritized Fix Roadmap
- Rank issues by cost to business and technical severity
- Option to implement the fixes for you
Deliverables You’ll Receive with your Measurement Audit
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Why Clients Choose Us for Measurement Audits
Most audits only check tag firing and settings. We analyze:
✔ Data layer integrity
✔ Data quality
✔ Cross-platform discrepancies
✔ Business logic gaps
No jargon - just clear costs, risks and fixes
Optional implementation package to repair issues we find.
Platforms We Work With
