Services

Consent Management

Keep Your Marketing Compliant Without Sacrificing Performance

Are you struggling to balance privacy compliance with effective tracking? Most businesses fail to properly manage user consent, risking fines, ad account suspensions, and lost customer trust. Our Consent Management Service ensures your data collection is both lawful and optimized for marketing performance.

Why Marketing Teams Need This Audit

Warning Signs You’re at Risk:

  • Your cookie banner doesn’t actually block tracking before consent
  • You’re unsure if your Google Analytics/Meta Pixel setup complies with GDPR/CCPA
  • Form submissions or CRM data might violate privacy laws
  • Your retargeting audiences are shrinking due to consent issues

What Poor Consent Management Costs You:

  • Ad platform restrictions (Meta/Google blocking your tracking)
  • Lost data (improper consent = gaps in your data)
  • Legal exposure (fines up to €20M under GDPR)

Our Consent Management Framework

01

Audit & Strategy

  • Scan your website for non-compliant tracking (cookies, pixels, scripts)
  • Map all data collection points (forms, CRM, CDP)
  • Recommend opt-in/opt-out workflows for your business model

02

Technical Implementation

  • Deploy a customizable consent banner (UI tailored to your brand)
  • Configure tag management to respect user choices
  • Set up consent logging for compliance proof

03

Optimization & Monitoring

  • A/B test banner designs for higher opt-in rates
  • Monitor consent rates by traffic source/campaign
  • Quarterly compliance check-ups

Deliverables You’ll Receive

Consent Management Setup

  • Cookie banner with granular consent options
  • Automatic blocking of non-essential tags before consent
  • Geo-based rules (different requirements per region)

Performance Insights

  • Consent rate dashboard (track opt-ins by channel)
  • Impact analysis on marketing metrics
  • Opt-in boost strategies (without violating laws)

Technical Deliverables

  • Tag Manager configurations
  • Consent preference center integration
  • Documentation for your legal and marketing teams

🚫 What We Don't Do

  • Provide legal advice or draft policies (we’ll flag issues for your lawyers)
  • Cover HR or internal data (we focus on marketing and customer data)

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Why Helix Growth?

Marketing First Approach

We optimize for higher opt-ins while staying compliant (unlike legal-only solutions that kill conversion rates).

Transparent Process

No black boxes - we document every implementation step.

Platform Expertise

Specialized in Google Consent Mode, Meta CAPI, and major CMPs.

Ongoing Support

Optional monitoring to adapt to regulation changes.

Platforms We Work With

Privacy Preference Center

Privacy Preferences