Why First Party Data Collection Is Important

Competitive Advantage: Your customer data is your key to your customer and your competitive advantage when collected and used well.
Insights: Collecting the right data with the correct amount of detail from your website allows you to unlock invaluable insights via reports and dashboards.
Optimization: Collecting behavioral and conversion data from your online and offline platforms, allows you to optimize your campaigns to drive the actions that drive the most value for your business.
Our Data Collection Process
01
Audit, Strategize & Plan
Assess what is in place, define your data goals and map customer touchpoints across your website, CRM, CDP and offline sources (e.g., in-store, call centers).
02
Implement
Deploy seamless collection across all platforms:
- Website: Capture privacy-compliant data against measurement plan using a detailed data layer and a tag management tool
- CRM/CDP: Improve data collection using Customer Data Strategy and integrate offline interactions (purchases, service calls) into online platforms.
03
Optimize & Scale
Continuously review and evolve your Data Strategy, Measurement Plan and conduct regular Measurement and Privacy Compliance audits to ensure ongoing data accuracy, compliance, completeness and relevance as your business scales and grows.
Services:
- Analytics Consultancy and Support
Get a Free Consultation Today!
Why Helix Growth?
We collect data to answer business questions, not just for reporting and optimization.
We partner with both in-house teams and agencies to drive success.
We don’t just set you up, we ensure your team thrives with continuous support, training and optimization.