Services

Data-Driven Creatives

Dynamic Ads That Automatically Adapt to What Converts

Why guess what works when your data can tell you? Our Data-Driven Creatives leverage real-time customer behavior, purchase history, and engagement signals to automatically serve the most relevant ad variations, boosting CTR by 30-60% while slashing creative production costs.

Why You Need Data-Driven Creatives

Data Warehouse Customer Data Strategy

Signs You’re Leaving Performance on the Table:

  • Your static ads underperform for key segments
  • Creative fatigue sets in faster than you can refresh assets
  • You lack personalized messaging for different funnel stages
  • A/B tests take weeks with inconclusive results

What Generic Creatives Cost You:

  • Lower CTR/Conversion Rates (one-size-fits-all messaging)
  • Higher Ad Waste (serving irrelevant offers)
  • Missed Revenue (failing to capitalize on micro-moments)
  • Poor User Experience (generic ads that do not feel relevant)

Our Data-Driven Creative Framework

01

Audience & Performance Analysis

  • Audit past creative performance by segment
  • Identify high-impact personalization triggers:
    • Behavioral (pages viewed, cart value)
    • Contextual (device, location, weather)
    • Transactional (LTV tier, purchase history)

02

Dynamic Template Development

  • Build modular creative frameworks for:
    • Social/Display Ads (Meta, Google, TikTok)
    • Email/SMS (Klaviyo, Braze)
    • Landing Pages (dynamic headline/offer swaps)
  • Set up decision rules (e.g., “Show $50 discount to cart abandoners”)

03

Automated and Ongoing Optimization

  • Connect to your CDP/CRM for real-time data feeds
  • Deploy AI-driven creative rotation
  • Monthly performance tuning and reporting

What You’ll Receive

Strategic Assets

  • Audience Generation: Creation of audiences in platforms based on high-performing segments
  • Platform-Specific Templates: Meta, Smartly/ Mediaocean, Google Ads,  DV360, TikTok
  • Variable Content Modules: 50+ headline/CTA/image combos tied to audiences
  • Personalization Rules Engine: Logic for auto-optimization

Performance Tools

  • Creative fatigue monitoring dashboard
  • Win-rate analysis by variant
  • Automated refresh triggers

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Why Clients Choose Us For An Audience Framework

Creative + Data Science Fusion

We combine beautiful creatives with advanced audience techniques to drive performance.

Full-Funnel Integration

Syncs with your CDP, CRM, and marketing automation.

Platform Expertise

Deep experience with Data Driven Creatives and feed generation for GAds, DV360, Smartly, Mediaocean and others.

Partner With Your Creative Team

We partner with your creative team and train them on how to manage and optimize data-driven creatives.

Platforms We Work With

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