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Analytics Audience Framework

Transform Raw Data Into High-Value Customer Segments That Drive Growth

Are you targeting broad demographics instead of high-intent buyers? Our Analytics Audience Framework decodes your customer data to identify and activate your most valuable segments, so you can stop wasting spend on low-probability users and scale what actually converts.

Why You Need an Audience Framework

Data Warehouse Customer Data Strategy

Signs Your Targeting Is Too Generic:

  • Your “best customer” definitions haven’t been updated in 12+ months
  • Lookalike audiences underperform because seed data is flawed
  • You’re missing clear patterns in who buys vs. who browses
  • Retargeting pools treat all users the same (big mistake)

What Poor Audience Strategy Costs You:

  • Higher CAC (wasting budget on unlikely converters)
  • Lower LTV (attracting price-sensitive vs. loyal customers)
  • Missed whitespace (undetected high-potential segments)

Our Audience Framework Development Process

01

Customer Mapping

  • Analyze 12+ months of behavioral/purchase data
  • Identify 5-10 statistically significant audience clusters
  • Pinpoint hidden traits (e.g., “Weekend mobile buyers convert 3X faster”)
  • Create Audience Framework

02

Activation Architecture

  • Build GA4 custom audiences for targeting in GAds and other integrated platforms
  • Create CDP/CRM segments for cross-channel use
  • Create platform-specific audiences (Meta, TikTok etc.)

03

Performance Validation

  • A/B test new segments against legacy audiences
  • Monitor LTV lift and retention rates
  • Quarterly audience refresh

What You'll Get With An Audience Framework

Strategic Assets

  • Audience Playbook: Definitions, sizing, and activation tips
  • Value Hierarchy: Which segments will drive profit/ key results
  • Creative Guidance: Messaging that resonates per segment

Technical Deliverables

  • GA4/CDP/ Platform audience configuration and documentation
  • Looker Studio Audience dashboards (track how these audiences are performing on your site)

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Why Clients Choose Us For An Audience Framework

Beyond Basic Demographics

We find behavioral and predictive signals competitors miss.

Full-Funnel Implementation

From analytics to ad platforms to CRM, we connect the dots.

Platform Expertise

Google Analytics, GAds, Meta, CRMs and CDPs

Revenue-focused

Every segment ties to measurable financial impact.

Platforms We Work With

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