We partnered with a leading EMEA sports betting operator to reset digital performance from the ground up. The first priority was fixing broken measurement that was obscuring true business impact. We rebuilt the measurement framework and data layer to accurately track bets, deposits, and transaction behaviour, giving the business its first reliable view of what actually drives revenue. With trustworthy data in place, we redesigned the digital strategy around the full customer journey, shifting focus away from low-value sign-ups toward acquiring high-quality depositors and repeat transactors. Media, messaging, and audiences were re-aligned to optimise for real commercial outcomes, not vanity metrics.

To operationalise this, we delivered a full-funnel performance dashboard that unified marketing and business data, enabling executives, managers, and analysts to see live performance clearly, consistently, and in one place.

Within three months, the client achieved sustained month-on-month growth in acquisitions, unique depositors, and transacting customers, reaching their highest level of active sports bettors and depositors in over a year, while simultaneously improving efficiency and return on ad spend.