We designed and implemented the end-to-end automation of data collection and consolidation to deliver a detailed, bi-annual performance review for a large South African retailer across Google Ads Search, Performance Max, Demand Gen and App campaigns, alongside Meta and TikTok. Disparate platform data was unified into a single automated reporting layer, removing manual exports and reconciliation while ensuring consistent definitions across channels. The resulting report surfaced cross-platform insights on revenue contribution, incrementality, creative and audience performance, and budget efficiency, giving stakeholders a clear, comparable view of what was driving growth and what was wasting spend.

This automation cut reporting time dramatically, improved data accuracy, and enabled faster, more confident strategic decisions ahead of each trading cycle.