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CDP Audience Framework

Turn Your Customer Data Into High-Performance Audiences

Are you using your Customer Data Platform (CDP) to its full potential, or is it just as an expensive data warehouse? Our CDP Audience Framework unlocks the true power of your CDP by transforming raw customer data into actionable, high-converting audience segments that drive growth across every channel.

Why You Need a CDP Audience Strategy

Data Warehouse Customer Data Strategy

Signs Your CDP Is Underutilized:

  • You’ve invested in a CDP (Segment, Bloomreach, mParticle, ActionIQ, etc.) but aren’t activating audiences effectively
  • Your segments are basic (e.g., “past purchasers”) instead of predictive (e.g., “likely repeat buyers”)
  • Teams still rely on spreadsheets or siloed platform audiences
  • You’re not personalizing experiences across platforms and your website in real time

What Poor CDP Audience Strategy Costs You:

  • Wasted CDP investment (using only 20-30% of capabilities)
  • Missed revenue from untapped micro-segments
  • Slow activation (days to deploy new audiences vs. hours)

Our CDP Audience Framework Process

01

CDP Data Audit & Enrichment

  • Review existing setup, customer profiles and data gaps
  • Enhance with predictive attributes (churn risk, LTV tiers)
  • Clean and unify identities (email, device, cookie, CRM ID)

02

Strategic Audience Design

  • Build 3 core audience archetypes:
    • Conversion Catalysts (high-intent, high-LTV)
    • At-Risk Engagers (dormant but recoverable)
    • Emerging Opportunities (new behavioral signals)
  • Define real-time triggers (e.g., cart abandoners who viewed pricing page twice)

03

Cross-Channel Activation

  • Push audiences to:
    • Paid media (Meta, Google, TikTok etc.)
    • Email/SMS (Klaviyo, Braze etc.)
    • On-site personalization (Dynamic Yield, VWO etc.)
  • Set up automated refresh rules

What You'll Get With An Audience Framework

Strategic Assets

  • Audience Playbook: Definitions, sizing, and activation tips
  • Value Hierarchy: Which segments will drive profit/ key results
  • Creative Guidance: Messaging that resonates per segment

Technical Deliverables

  • CDP configuration docs (segments, traits, exports)
  • Platform-specific audience schemas (JSON/CSV)
  • API call templates for real-time activation

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Why Clients Choose Us For An Audience Framework

Activation-First Approach

We design audiences for immediate deployment, not just analysis.

Omnichannel Focus

Seamless sync to ads, email, CRM, and on-site tools.

CDP Specialists

Deep expertise in Segment, Bloomreach, mParticle, Treasure Data, and more.

Predictive Modeling

Go beyond demographics with AI-driven propensity scoring.

Platforms We Work With

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