The Challenge

Marketing data is broken

Platforms don't match

Google, Meta, and Analytics all report different numbers and you can't trust any single source

Attribution is unreliable

You don't know which channels actually drive conversions or how they work together

Reporting is manual or slow

Spending hours pulling data from multiple platforms into spreadsheets every week

Can't connect spend to revenue

Marketing budget keeps growing but you can't prove ROI or identify what's working

Decisions based on incomplete and inaccurate data

Making budget calls without seeing the full customer journey or cross-channel impact


The Solution

Data you can trust to scale

Clear, trustworthy attribution

Know exactly which channels and touchpoints drive conversions with custom models

Full visibility across channels

See the complete customer journey from first touch to conversion in one place

Better budget allocation

Confidently invest in channels that deliver ROI and cut waste from underperformers

Faster optimization

Get real-time insights and automated alerts so you can act quickly on opportunities

Confidence in scaling

Scale spend without guesswork, backed by reliable data and proven performance


How we fix marketing data

The Helix Data System applied to marketing performance

Audit

Assess your current tracking, platforms, and data quality

Capture

Implement client and server-side tracking for accurate event collection

Connect

Unify data from ads, CRM, analytics, and product

Structure

Build attribution or media mix models tailored to your funnel

Understand

Surface insights with dashboards and automated reports

Operate

Automate workflows and decisions


What We Build

Marketing data infrastructure

Everything you need for accurate attribution and performance visibility

Data Capture & Tracking

Client and server-side tracking that captures every marketing touchpoint accurately across web, mobile, and offline channels

 

Data Integration

Connect ad platforms, CRM, analytics, and product data into one unified marketing data warehouse

Attribution & Measurement

Custom attribution models that show exactly how channels work together to drive conversions and revenue

Reporting & Visibility

Real-time dashboards and automated reports that surface insights without the manual work

Automation & Workflows

Set up intelligent triggers and automations that eliminate repetitive tasks to drive accuracy and free up wasted man-hours


You need this if...

Common scenarios where marketing teams bring us in

You're spending heavily on ads but don't trust the attribution data

You need to prove marketing ROI but can't connect spend to revenue

You're scaling budget but lack visibility into what's actually working

You want custom attribution models that reflect your actual funnel

Platform numbers don't match and you can't identify the source of truth

Reporting is manual, slow, or requires multiple tools and spreadsheets

Teams are making decisions based on different data sources

Cross-channel performance is a black box and you're flying blind


OUR PROCESS

How we work with you

A structured approach to building data systems that actually get used

Audit

We assess your current data setup, tools, and processes to understand what's working and what's not

Diagnose

Identify gaps, inefficiencies, and opportunities across your data infrastructure

Design

Map out a custom system architecture tailored to your business needs and goals

Build

Implement tracking, pipelines, models, systems and dashboards with clean, maintainable code

Optimize

Monitor performance, refine models, and continuously improve as your business evolves

Real marketing impact

Average results from our marketing performance clients


85%

Reduction in CPA

3.2x

ROAS improvement

~12hrs

per week saved on reporting

100%

Visibility across channels


TESTIMONIALS

What our clients say about us

Start Here

Marketing & Operations Data Audit

A comprehensive assessment of your data infrastructure with a clear plan for what to build next.Perfect for teams ready to stop guessing and start measuring.

What's Included:

Complete audit of your current data infrastructure

Custom system architecture recommendation

Prioritized roadmap with estimated timelines

Gap analysis across tracking, integration, and reporting

Attribution model design specific to your business

Technical implementation plan and cost estimate

Ready to fix your data infrastructure?

Let's build a system that turns data into your competitive advantage

Book a Data Audit

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