
The Challenge
Marketing data is broken
Platforms don't match
Google, Meta, and Analytics all report different numbers and you can't trust any single source
Attribution is unreliable
You don't know which channels actually drive conversions or how they work together
Reporting is manual or slow
Spending hours pulling data from multiple platforms into spreadsheets every week
Can't connect spend to revenue
Marketing budget keeps growing but you can't prove ROI or identify what's working
Decisions based on incomplete and inaccurate data
Making budget calls without seeing the full customer journey or cross-channel impact
The Solution
Data you can trust to scale
Clear, trustworthy attribution
Know exactly which channels and touchpoints drive conversions with custom models
Full visibility across channels
See the complete customer journey from first touch to conversion in one place
Better budget allocation
Confidently invest in channels that deliver ROI and cut waste from underperformers
Faster optimization
Get real-time insights and automated alerts so you can act quickly on opportunities
Confidence in scaling
Scale spend without guesswork, backed by reliable data and proven performance
How we fix marketing data
The Helix Data System applied to marketing performance
Audit
Assess your current tracking, platforms, and data quality
Capture
Implement client and server-side tracking for accurate event collection
Connect
Unify data from ads, CRM, analytics, and product
Structure
Build attribution or media mix models tailored to your funnel
Understand
Surface insights with dashboards and automated reports
Operate
Automate workflows and decisions
What We Build
Marketing data infrastructure
Everything you need for accurate attribution and performance visibility
Data Capture & Tracking
Client and server-side tracking that captures every marketing touchpoint accurately across web, mobile, and offline channels
Data Integration
Connect ad platforms, CRM, analytics, and product data into one unified marketing data warehouse
Attribution & Measurement
Custom attribution models that show exactly how channels work together to drive conversions and revenue
Reporting & Visibility
Real-time dashboards and automated reports that surface insights without the manual work
Automation & Workflows
Set up intelligent triggers and automations that eliminate repetitive tasks to drive accuracy and free up wasted man-hours
You need this if...
Common scenarios where marketing teams bring us in
You're spending heavily on ads but don't trust the attribution data
You need to prove marketing ROI but can't connect spend to revenue
You're scaling budget but lack visibility into what's actually working
You want custom attribution models that reflect your actual funnel
Platform numbers don't match and you can't identify the source of truth
Reporting is manual, slow, or requires multiple tools and spreadsheets
Teams are making decisions based on different data sources
Cross-channel performance is a black box and you're flying blind
OUR PROCESS
How we work with you
A structured approach to building data systems that actually get used

Audit
We assess your current data setup, tools, and processes to understand what's working and what's not

Diagnose
Identify gaps, inefficiencies, and opportunities across your data infrastructure

Design
Map out a custom system architecture tailored to your business needs and goals

Build
Implement tracking, pipelines, models, systems and dashboards with clean, maintainable code

Optimize
Monitor performance, refine models, and continuously improve as your business evolves
Real marketing impact
Average results from our marketing performance clients
85%
Reduction in CPA
3.2x
ROAS improvement
~12hrs
per week saved on reporting
100%
Visibility across channels
TESTIMONIALS
What our clients say about us
I’ve worked with Helix Growth on several projects and currently on a retainer. They consistently deliver real, measurable business value. What sets them apart is their ability to bridge business objectives with technical execution — something that is often missing once a project moves beyond the sales phase. They bring strong commercial understanding, deep expertise in the Google marketing platform, and a clear view of how marketing technology integrates with broader systems such as CRM and creative strategy. Jade also has excellent soft skills and manages complex, high-pressure implementations with confidence and clarity. Helix Growth is a highly valuable partner and I would strongly recommend them to any business looking for results and value.Matt Lovett, Account Executive, Cloudsmiths
Helix Growth has reworked our digital marketing platform from the ground up. This included a Measurement Audit, tracking correction and implementation, CM360 onboarding, DV360 onboarding, paid media strategy, and the development of an audience framework. Before this, our digital marketing setup was volatile, fragmented, and operating without a clear strategy. Four months into this engagement, we have seen consistent month-on-month growth in user acquisition, profile activity, revenue, and engagement. Additionally, we now have: A clear connection between transactional data, user behavioural data, and marketing campaign data; full visibility into the true performance of marketing campaigns; and a clear understanding of ROI, LTV, and performance by source.Steve Kihiu, Head of Data and Analytics, Techplain.io
